Privacy Policy

Privacy Statement

Introduction

This Privacy Statement is essential for our website visitors (‘you’) to better understand how we may process your personal data obtained through the use of this website. We advise you to read carefully every section of this Privacy Statement to inform yourself about how we use or otherwise process your personal data. 

Personal data is any information about you that can possibly identify you as a natural person. This Privacy Statement  does not apply to the processing that may occur on any other website but this one. The owner of this website (‘we’, ‘us’ , ‘our’) is:  

Better Collective Contact

This Privacy Statement is valid from the 1st of May 2021, but it may be updated or modified from time to time. If an essential change or update occurs this may affect your rights and obligations regarding the processing of your personal data. When this takes place, you will be notified in advance so that you can review the changes before they come into effect. (e.g. if we rely on new purposes for data processing, launch new services or develop new technologies that significantly impact the way we process your data).

Changes to the Privacy Statement

We may update this Statement from time to time if we find it necessary, therefore we suggest that you review it on a regular basis. 

There may be two types of modifications that can take place: essential and/or minor.

Essential modifications may occur when we change the way of processing your data. This modification may affect your rights and obligations regarding the processing of your personal
data (e.g. if we apply new services to our website that significantly impact the way we process your data)

Minor modifications have no impact on your rights and obligations regarding the processing of your personal data (e.g. linguistic corrections or improvements, new fonts or styles)

We will inform you about any essential changes in advance, so that you have enough time to understand and consider the changes before they come into effect.

Types of personal data we collect

When you visit our website we may process two types of personal data concerning you:

  • Your electronic identification data and the information about your interaction with our partnered websites. Electronic identification data includes the time and date of access to our website, your IP address and browser that you used to access our website, operating system you are currently using, unique device identifiers and information about your mobile network.
  • Your interaction with our partnered websites includes information about whether you visit, register or participate in gaming activities on any of the websites of our partners. It is important to note that we are processing this information on an aggregated level and it cannot be traced back to you.

To process the above data cookies and similar technologies are used. To find out more about how we use cookies, you can read our Cookie Statement.

The lawful basis for processing of your personal data

The processing of your personal data serves the legitimate interest of improving our products and services for the purpose of:

  • Measuring and improving the effectiveness of the advertising campaigns that are implemented on our website
  • Enhancing your overall user experience
  • Developing content on our website
  • Securing and maintaining website functionality
  • Preventing any potential threats
  • Calculating our revenue
  • Website analytics and statistics

When you visit our website, your browser will receive cookies from us. By using cookies, we wish to provide the best possible on-site experience to all of our website visitors. The use of cookies enables the improvement of website functionalities, promotion of our products and delivering the content from third parties. For further information about how we use cookies, please read our Cookie Policy.

Data subject and data controller

As a visitor to our website, it is important for you to better understand your role under the relevant Data Protection Laws, namely the General Data Protection Regulation (‘GDPR’). Since personal data processing that might occur on this website is about your personal data, you are considered to be a data subject. Being the data subject, you are entitled to exercise certain human rights guaranteed by the relevant EU Data Protection Laws and explained in this Privacy Statement.

According to the GDPR, data controller is the entity that determines the purposes, conditions, and means of the processing of personal data. Taking into account that we have control over your personal data (we define the purpose and means of data processing), we are to be considered as data controllers. Being a data controller provides us with the opportunity to process your personal data, but also obliges us to protect it in the way regulated by the relevant data protection legislation.

Your rights

  • Right to access: You have the right to ask us for copies of your personal information that we hold
  • Right to rectification: You have the right to request correction or deletion of your personal data that you find inaccurate
  • Right to be forgotten: Also known as the Right to erasure, entitles you to request for us to erase your personal data that we hold. It can happen in various cases: when the data is no longer needed for the purposes it was collected; when you have withdrawn consent and there is no other lawful basis on which we can continue to process it; when you objected to processing and there are no overriding legitimate grounds to continue; when the data has been unlawfully processed or when the data has to be erased for compliance with a legal obligation
  • Right to restrict processing: You have the right, under limited circumstances, to request that we limit our use and processing of your personal data
  • Right to object to processing: You have the right, under limited circumstances, to object to our processing of your personal data
  • Right to data portability: You have the right to request the transmission of your personal data that we process to another entity, without hindrance from us, if such transmission is technically feasible
  • Right to withdraw consent: You have the right to withdraw your consent at any time where we rely on it to process your personal information, without giving any reason to us
  • Right to lodge a complaint: You have the right to lodge a complaint within your local or Danish Data Protection Authority if you feel that your rights are in violation. If you feel that your personal data rights have been breached or in case you have any question or doubts regarding the processing of your personal data on this website, or if you want to send us the request concerning your rights, you can contact us on 

dp mail

As we are established in Denmark you may choose to contact the Danish Data Protection Agency – Address: Datatilsynet, Borgergade 28, 5, DK-1300 Copenhagen K;

Data protection

Keeping your data up to date and secure is our high priority when it comes to data protection. We are committed to using appropriate technical and organisational measures to make sure that your personal data is safe and well protected against accidental loss, theft, unauthorised access or use, breaches or any other potential illegal activity.

Another method that we use to protect your data is access control. Only authorised and trained staff have access to your personal data that we store, which is necessary for the performance of their job.

Third party recipients

It is possible that your data will be shared with entities who help us improve and develop our products and services (e.g., marketing, advertising, analytics, development, security). Therefore, it may be necessary that they process your personal data to perform the tasks on our behalf.

As it is defined under the GDPR, those third parties are to be considered as data processors. Data processors are involved in the processing activities on the basis of relevant data protection agreements, which are created to make sure that your personal data is safe and secure.

It is also possible that we may share your personal data with public authorities and law enforcement bodies if we are required or legally obliged to do so.

Your data outside of the European Economic Area (EEA)

When and if your personal data is transferred outside of the EEA, we will make sure that all appropriate measures are taken to provide an adequate level of data protection as the applicable data protection law defines it.

Your personal data may be transferred to a:        

  • Recipient based in a country that is considered to have an adequate level of data protection, according to the European Commission. A list of countries with an adequate level of data protection can be found here
  • Recipient based in a country that does not provide an adequate level of data protection, according to European Commission. In this situation we will enter into a Data Protection Agreement with the recipient, that will include Standard Contractual Clauses issued by the European Commission. This would oblige the recipient to provide a level of security and data protection equal to that required by the GDPR

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